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COG Financial Services (ASX:COG) has become a top holding for several Australian small-cap managers as its novated leasing business accelerates. In September 2026, 1851 Capital and LSN Capital Partners both named COG their largest position and rated it a buy, pointing to government electric vehicle policy driving rapid growth in salary packaging and novated leasing. LSN noted the segment now contributes around 60% of group EBITDA after 88% growth, while Sandon Capital praised disciplined capital allocation and the EasiFleet acquisition. COG Financial Services operates in the Financials sector within the Capital Markets industry, and Thesis Tracker has captured 27 comments from 7 fund managers, including 1851 Capital, LSN Capital Partners, Sandon Capital and NAOS Asset Management. Headquartered in Chatswood, Sydney, COG operates Australia's largest equipment finance broker aggregation network alongside salary packaging, novated leasing, fleet management and lending businesses.
Company figures as of 15 Oct 2026. For information only.
Fund managers including Naos Asset Management, Centennial Asset Management, Hurdle Rate, Sandon Capital, Wilson Asset Management, Glennon Small Companies, LSN Capital Partners and 1851 Capital have invested in COG Financial Services Ltd (ASX:COG).
Fund managers highlight the federal EV fringe benefits tax exemption and falling electric vehicle prices driving strong growth in novated leasing and salary packaging, which 1851 Capital expects to reach 70 to 80% of earnings within two years. LSN cites 28% EBITDA and 27% EPS growth in FY26 with conservative guidance for a further 10% EBITDA uplift, a strong balance sheet and room for further acquisitions, while Sandon points to the EasiFleet deal positioning COG for major NSW and Victorian government fleet tenders.
The available commentary is overwhelmingly positive, but growth is heavily reliant on government EV policy, so any change to the fringe benefits tax exemption would be a key risk. Earlier NAOS commentary noted the broker and lending side of the business has needed restructuring, including the performance of Earlypay.
COG Financial Services Ltd., headquartered in Chatswood, Australia, provides equipment finance, funds management, and lending services. The company operates through three segments: Finance Broking and Aggregation, which scales broker volumes across diverse asset types; Funds Management and Lending, focused on investment funds and commercial asset financing; and All Other, which includes corporate functions and equity in associate Earlypay Limited. Founded in 2002, COG Financial Services provides essential financing solutions to commercial customers.
General information only. Thesis Tracker reports what named fund managers have published about ASX companies. It does not take into account your objectives, financial situation or needs, and is not financial product advice or a recommendation to buy, sell or hold any security.
11,356 comments from 164 managers on 761 companies, snapshot 15 Oct 2026.