Fund Manager Summary
The fund managers believe that the outlook for Pureprofile Ltd presents a significant opportunity, particularly given its recent performance. In their opinion, the company has demonstrated a strong turnaround with a $1.6m NPAT compared to zero previously, driven by a remarkable 30% growth in international revenue. They note that this growth trend is expected to persist, which is promising for future earnings. Additionally, with $3.3m of FY25 EBITDA already achieved in H1, only $1.9m-$2.5m is needed in the second half to meet guidance. Despite the seasonal weakness in Q3, the fund managers think there is a good chance that PPL will upgrade its EBITDA guidance again before year-end, making it an attractive investment prospect.
Source: Trading View
Commentary From The Managers
DMX Asset Management
30 Sept 2025
$0.60
Summary
- DMX Asset Management continues to hold its largest position in EDU Holdings, which rose another 21% and contributed 2% to NAV.
- The position has grown to 12% of the portfolio by month-end, and approximately 14% as of early October.
- EDU's share momentum is supported by the company aggressively buying back over 4% of shares outstanding in September.
- October saw continued momentum with the announcement of strong enrollment numbers, surprising the market.
- Despite a return of 300%+ over recent months, EDU shares are still attractive at a less than 10 times multiple of current earnings.
- The company has a strong cash-rich balance sheet and prudent management.
- Management is effectively broadening its product offerings and reviewing acquisition opportunities.
- They are also rationally buying back shares at value-accretive prices.
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Please note: The completeness, accuracy or current status of the investments referenced are not guaranteed.
Commentary From The Managers
DMX Asset Management
30 Sept 2025
$0.60
- DMX Asset Management continues to hold its largest position in EDU Holdings, which rose another 21% and contributed 2% to NAV.
- The position has grown to 12% of the portfolio by month-end, and approximately 14% as of early October.
- EDU's share momentum is supported by the company aggressively buying back over 4% of shares outstanding in September.
- October saw continued momentum with the announcement of strong enrollment numbers, surprising the market.
- Despite a return of 300%+ over recent months, EDU shares are still attractive at a less than 10 times multiple of current earnings.
- The company has a strong cash-rich balance sheet and prudent management.
- Management is effectively broadening its product offerings and reviewing acquisition opportunities.
- They are also rationally buying back shares at value-accretive prices.
Summary
Tamim Funds Management
30 Sept 2025
$0.60
- Demographic Tailwinds: EDU Holdings operates in a growing sector focused on vocational and higher education for international students.
- Core Subsidiaries: The company’s two main subsidiaries, Australian Learning Group (ALG) and Ikon Institute, offer accredited courses in healthcare, community services, and mental health.
- High Employability: The qualifications provided are in sectors experiencing chronic labour shortages, ensuring strong job prospects for graduates.
- Strong Financial Performance: First-half FY25 results showed a revenue increase of 114% to $36 million and a NPAT of $6.3 million.
- Growing Enrolments: Total student enrolments reached 5,300, with 4,800 being international students.
- Quality Student Base: EDU’s students often progress into employment and permanent residency, aligning with Australia’s labour needs.
- Strategic Course Expansion: The company is expanding its offerings to include tech and digital skills, and is considering strategic acquisitions in higher education.
- Dividend Payment: EDU has paid its first dividend, indicating a focus on profitability and capital discipline.
- Valuation: The company trades at a modest valuation with a single-digit multiple of FY26 NPAT based on internal projections.
- Operating Leverage: Each additional $1 in revenue is expected to add at least 30 cents to the bottom line due to operating leverage.
- Capital Management: Director purchases and an ongoing buyback signal confidence in the company’s future.
- Attractive to Larger Firms: EDU is positioned to attract interest from larger education conglomerates or private equity firms due to its scalable and profitable model.
- Regulatory Accreditation: The company benefits from a moat built on regulatory accreditation and positive student outcomes.
Summary
Monash Investors
31 Aug 2025
$0.53
- Monash Investors has initiated a new position in EDU Holdings.
- EDU is an education services provider, offering vocational and higher education programmes.
- Despite recent strong share price movement, the company remains significantly undervalued.
- EDU has been a key holding in Monash Investors’ DMX Funds for some time.
- The fund manager is pleased to add EDU to the Monash portfolio.
Summary
DMX Asset Management
31 Aug 2025
$0.53
- EDU Holdings saw an 18% increase in August following a positive half-year result.
- The company announced its maiden dividend, contributing to a favorable outlook.
- Management is working to diversify revenue streams and de-risk the business.
- EDU constitutes 10% of DMX Asset Management's portfolio as of month-end.
- Despite rising valuations, DMX Asset Management remains comfortable with their position.
- EDU reported a 114% revenue increase, with EBITDA rising to $10.9m.
- NPAT for the half was $6.3m, up from $28k.
- Full year NPAT is projected to exceed $12m, supported by a strong net cash position.
- Concerns about growth post-strong student intake levels are mitigated by organic growth initiatives.
- Domestic student numbers are up 15% year on year, with new courses attracting significant enrolments.
- EDU has expanded its offshore recruitment footprint into new markets.
- EDU is favorably positioned compared to NextEd (ASX:NXD), showing stronger EBIT expectations.
Summary
Tamim Funds Management
31 Aug 2025
$0.53
- Edu Holdings (ASX: EDU) operates in healthcare, education, and community services through Australian Learning Group (ALG) and Ikon Institute.
- Focuses on serving international students with pathways to employment and potential permanent residency.
- In the first half of the year, EDU saw 114% revenue growth to $36 million and a net profit of $6.3 million.
- The higher education segment (Ikon) is the main growth driver, with 5,300 total students, 4,800 of whom are international.
- Despite regulatory uncertainties regarding international student caps, the outlook remains optimistic.
- Growth strategies include expanding course offerings, developing new technology programs, and potential acquisitions.
- EDU introduced its first dividend of 1 cent per share and sees potential for both organic and inorganic growth.
- Directors are actively buying shares on the market, and a buyback has been initiated.
- It is estimated that for every $1 of revenue growth in FY26, at least 30% will contribute to net profit after tax (NPAT).
Summary
DMX Asset Management
31 July 2025
$0.42
- DMX Asset Management has closely monitored EDU Australia (ASX:EDU) following a remarkable share price re-rating of +350% since the beginning of the year.
- Recent pre-released results indicate strong enrolment growth in Ikon, EDU’s higher education business, leading to a revenue increase of over 100% to approximately $36 million.
- EDU’s first half NPAT is projected to rise from 0 to over $6 million.
- The net cash position has surged from $6 million to over $21 million in the past year, showcasing robust cash generation.
- EDU has generated more cash in the last 12 months than its entire market cap as of 30 June 2024.
- Expectations for another strong intake in Ikon’s Trimester 3, 2025, commencing in September, following impressive results from T2 with +500 students added.
- This growth is anticipated to contribute incrementally to EDU’s revenue run rate, supporting continued revenue growth into the second half of the calendar year.
- EDU Holdings has seen a 27% rise in shares this month, positively influenced by encouraging profit results.
- DMX Asset Management’s position in EDU has grown from 7% to over 9% of the portfolio, and currently stands at 10%.
- Shares are viewed as attractively priced, and DMX Asset Management maintains a significant position in EDU.
- Investors should consider that this outsized position may lead to meaningful performance impacts in either direction.
Summary
Tamim Funds Management
30 June 2025
$0.33
- EDU Holdings (ASX: EDU) operates in the tertiary education sector with two main segments: vocational and higher education.
- The vocational business targets international students, while the Ikon Institute serves both domestic and international students.
- EDU has campuses in Sydney, Melbourne, Brisbane, and Adelaide, hosting over 5,000 students, primarily recruited through education agents.
- The company's strategy focuses on developing courses in high-demand fields such as early childhood education, community services, and healthcare.
- EDU emphasizes employability and migration pathways in its course offerings.
- Significant growth has been seen in the higher education segment, with courses priced around $17,000 per year.
- EDU is expanding its offshore recruitment channels and exploring strategic acquisitions for revenue diversification.
- With a market cap of $50m, the company is expected to have $15m of net cash and generate $12m NPAT, trading at 3x profit.
- Dividends are anticipated to be paid soon, and recent purchases by Directors indicate confidence in the company.
- Tamim Funds Management continues to hold because they believe the stock has the potential to double this year.
Summary
DMX Asset Management
30 June 2025
$0.33
- EDU Australia (ASX:EDU) reported an 118% increase in total student enrolments for Ikon Trimester 2, adding approximately 500 students.
- This increase in enrolments indicates sustained demand for Ikon’s programs.
- The additional enrolments are expected to contribute to EDU's strong Q1 run-rate, which reported a $2.9m NPAT.
- EDU is projected to generate free cash of ~$12m during 2025, exceeding its market cap from the previous year.
- EDU Holdings has seen a 22% rise in shares following the cancellation of its delisting plans.
- DMX Asset Management continues to hold its position as shares remain attractive due to strong ongoing enrolments and insider buying.
Summary
DMX Asset Management
31 May 2025
$0.27
- DMX Asset Management continues to hold a positive outlook on EDU Holdings Ltd (ASX:EDU), citing strong fundamentals.
- In a previous update, DMX Asset Management highlighted EDU as a key stock for 2025, projecting significant NPAT growth based on 2024 enrolment numbers.
- EDU reported impressive first quarter results of $5.4m EBITDA and $2.9m NPAT, exceeding last year’s total NPAT in just one quarter.
- Projected NPAT for EDU is expected to exceed $10m for FY25, with a market cap under $20m at the time of results release.
- Despite strong performance, EDU announced plans to delist from the ASX, offering a 16.5c buy-back option to shareholders.
- After discussions with the EDU board and other shareholders, DMX Asset Management expressed concerns about the timing and valuation of the buy-back.
- The delisting proposal was ultimately withdrawn, leading to a re-rating of EDU’s share price in line with its improved fundamentals.
- Political stability post-election is seen as beneficial for the international student sector, positively impacting EDU.
- If EDU utilizes its projected cash flow effectively, it could enhance its revenue and earnings stability, currently at $80m and $20m EBITDA / $10m NPAT.
- EDU has experienced a significant price rise of over 150% this year, but still appears undervalued with a market cap around $40m.
- Following the aborted delisting attempt and strong quarterly results, DMX Asset Management increased its position in EDU, now making it the largest holding across their funds.
- For a detailed analysis, DMX Asset Management encourages reading the full commentary in the DMX Capital Partners report.
Summary
DMX Asset Management
31 Mar 2025
$0.15
- DMX Asset Management observes that EDU reported a FY24 NPAT of $2.6m, a significant recovery from a $3.0m loss in FY23.
- After a breakeven result in 1H24, the full NPAT was achieved in 2H24.
- As of 30 June 2024, EDU’s principal business, Ikon, had 1,709 students, which has surged to nearly 3,232 students at the start of FY25.
- The increase in enrolments and operational leverage suggests potential for a substantial rise in NPAT for 1H25 compared to the previous $2.6m in 2H24.
- With Ikon students enrolled in 3-4 year degree programs, DMX Asset Management can confidently model EDU's expected cash flows, supporting a robust DCF valuation thesis.
Summary
DMX Asset Management
28 Feb 2025
$0.18
- EDU Holdings Ltd. reported a FY24 NPAT of $2.6m, improving from a $3.0m loss in FY23.
- After breakeven results in 1H24, the entire NPAT was achieved in 2H24.
- As of June 30, 2024, Ikon, EDU's key business, had 1,709 students.
- Ikon starts FY25 with nearly 3,232 students, almost double the previous year.
- With the enrolment increase and operating leverage, we anticipate a significant rise in 1H25 NPAT.
- Ikon offers 3-4 year degree courses, enabling confident cash flow modeling.
- This supports a strong DCF valuation thesis for EDU Holdings Ltd.
Summary
DMX Asset Management
31 Dec 2024
$0.10
- DMX Asset Management discusses the investment thesis for EDU Holdings Ltd (ASX:EDU) in light of recent performance.
- Despite a -3m loss in CY23, EDU returned to profit in 1H24 with a $1.6m turnaround in NPAT, driven by student growth and strong operating leverage.
- Enrolment growth accelerated in 2H24, with the most recent trimester intake showing +363%, suggesting stronger incremental profit improvement ahead.
- In 2025, EDU will benefit from the full year revenue and margin contribution from the 2024 cohort, positively impacting results through 2026 and 2027.
- Based on 2024 enrolment numbers, DMX Asset Management has modelled a significant NPAT for 2025 to 2027.
- As of June 2024, EDU has a net cash balance of $6m and a current market cap of $14m.
- Recent activities include director buying and a share buy-back, indicating confidence in future performance.
- Considering profit expectations for FY25, DMX Asset Management sees potential for a significant re-rate in 2025.
Summary
DMX Asset Management
30 Nov 2024
Unknown
- DMX Asset Management is optimistic about EDU Australia (ASX:EDU) due to the success of its higher education offerings, particularly the Bachelor of Early Childcare Education.
- Significant growth in enrolments has been noted, with the Ikon business experiencing over 100% increase in year-to-date enrolments and a remarkable +363% increase in the most recent trimester intake.
- These longer duration courses provide strong visibility over future earnings, ensuring high margin revenue across 3-4 years.
- Concerns arose from a proposed government capping regime for new overseas student commencements, which could have limited EDU’s IKON international student intake significantly.
- DMX Asset Management criticized this public policy, advocating for legislation that targets poor-quality operators instead of penalizing leading institutions like EDU.
- In November, it became apparent that the legislation lacked sufficient support to pass, raising hopes for more reasonable future regulations.
- In 2025, EDU is set to benefit from a strong 2024 cohort, contributing to revenue and margin growth without restrictive caps.
- Despite proposed caps, EDU was considered undervalued due to expected net cash generation from its large 2024 intake.
- EDU is also positioned to grow its domestic student numbers, with no capping constraints, and plans to launch new Master's Degrees aimed at domestic students in 2025.
Summary
DMX Asset Management
31 Aug 2024
Unknown
- DMX Asset Management highlights disappointment in the Federal Government’s proposed cap on new overseas student commencements.
- Exposure to this market through positions in EDU Australia (ASX:EDU) (~1.5% position) and AKG (~0.5% position).
- The proposed policy threatens Australia’s $48bn education export industry, the fourth largest after iron ore, gas, and coal.
- International students contributed nearly $15bn to the Victorian economy in 2023, supporting approximately 63,000 jobs.
- The Victorian Treasurer emphasizes that the changes risk almost $5bn in revenue and 12,000 jobs.
- EDU has shown 64% revenue growth to $17m for the six months ending June 30, indicating recovery.
- EDU supports essential roles in early childhood education and healthcare, aligning with government goals for permanent residency pathways.
- The proposed cap allows for only 200 new overseas students in 2025, drastically reducing EDU’s potential enrolments.
- DMX Asset Management advocates for well-considered public policy that does not harm high-quality educational operators.
- Signs of pushback against the proposed legislation are encouraging, suggesting potential for more favorable policy changes.
Summary
DMX Asset Management
31 Mar 2024
Unknown
- DMX Asset Management has observed improved business momentum for EDU Australia (ASX:EDU).
- Strong revenue growth and operating leverage have emerged during 2023.
- In March, new student enrolment numbers for the Ikon business increased by 125% compared to the previous year.
- Ikon sources 95% of its students domestically, mitigating visa-related issues.
- Such numbers indicate potential for continued strong revenue growth and improved profitability and cashflows for EDU in 2024.
Summary
Please note: The completeness, accuracy or current status of the investments referenced are not guaranteed.

ANALYST INSIGHT
Equity Research Analyst
"With a promising leap from zero to $1.6 million NPAT and a robust international growth trajectory, it seems Pureprofile Ltd is poised for a potential EBITDA guidance upgrade that could redefine its market narrative in 2025."
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Query The Data
Frequently Asked Questions
Who has invested in EDU Holdings Ltd (ASX:EDU)?
Fund managers including DMX Asset Management, Monash Investors and Tamim Funds Management have invested in EDU Holdings Ltd (ASX:EDU).
Why have investment managers invested in EDU Holdings Ltd (ASX:EDU)?
Fund managers have invested in EDU Holdings Ltd due to its significant turnaround in financial performance, highlighted by a FY24 NPAT of $2.6 million, a notable recovery from a $3.0 million loss in FY23. The company, particularly its key business Ikon, has seen a remarkable increase in student enrollment, growing from 1,709 to 3,232 students as it enters FY25. This surge in enrollment is expected to drive substantial profit growth, especially with Ikon students engaged in long-term degree programs. The anticipated operating leverage and predictable cash flows bolster a strong discounted cash flow (DCF) valuation, making EDU a compelling investment opportunity for fund managers.
What happened to EDU Holdings Ltd (ASX:EDU)?
In August 2025, DMX Asset Management commented on Pureprofile Ltd in their Monthly Report, noting that the share price had drifted down 13% without any specific reason. They highlighted that the company's full-year results were consistent with prior guidance, showcasing a strong commitment to achieving profitability while investing for future growth. Despite recent share price weakness, DMX Asset Management remains optimistic about Pureprofile's operating momentum, believing that continued positive execution will ultimately lead to a higher valuation for the business.
