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Pureprofile (ASX:PPL), a data and consumer insights provider, has grown strongly but traded volatilely, according to DMX Asset Management. In July 2026, DMX reported Pureprofile recovered 32% after confirming its full-year guidance, having been harshly sold down in prior months, with revenue up 14%. DMX described Pureprofile as growing strongly, now profitable and attractively valued, while Tamim highlighted a strong third quarter with revenue of around $14.8 million, up 17%, with balanced contributions from Australia and New Zealand and international markets. Pureprofile operates in the Information Technology sector within the IT Services industry, and Thesis Tracker has captured 18 comments from 3 fund managers, including DMX Asset Management and Tamim. Founded by Paul Chan in 2000 and headquartered in Surry Hills, Sydney, Pureprofile provides online market research panels, data and insights services to brands, agencies and research companies across Australia, Europe, North America and Asia.
Company figures as of 15 Oct 2026. For information only.
Fund managers including DMX Asset Management, Salter Brothers and Tamim Funds Management have invested in Pureprofile Ltd (ASX:PPL).
DMX and Tamim highlight consistent revenue growth, improving profitability, balanced growth across regions and reaffirmed full-year guidance, with DMX seeing an attractive valuation.
DMX notes Pureprofile's shares have fallen 9% to 18% in single months despite strong results, highlighting volatility for a small technology company.
Pureprofile Ltd. is an Australian technology company specializing in profile marketing and consumer insights. Founded by Paul Chan in 2000 and headquartered in Surry Hills, the firm provides data-driven market research solutions. Its core offering includes a proprietary self-service platform that enables clients to access consumer insights and execute targeted marketing campaigns. Pureprofile leverages its technology infrastructure to facilitate research and audience engagement, serving as a key provider of digital insights and marketing technology services.
General information only. Thesis Tracker reports what named fund managers have published about ASX companies. It does not take into account your objectives, financial situation or needs, and is not financial product advice or a recommendation to buy, sell or hold any security.
11,356 comments from 164 managers on 761 companies, snapshot 15 Oct 2026.