Prime Value Asset Management is a Melbourne-based boutique fund manager, co-founded by Yak Yong Quek, originally rooted in family-office investing before expanding into retail and institutional funds. Prime Value runs a range of Australian equity strategies including growth, equity income and concentrated 'Opportunities' funds, alongside a defensive cash-plus strategy, applying fundamental, valuation-driven stock selection led by a team of experienced co-chief investment officers. The firm's Emerging Opportunities Fund targets smaller companies (under roughly $500 million market cap) on a high-conviction, benchmark-unaware basis, while its longer-running growth and income funds serve retail and self-managed superannuation investors seeking tax-effective returns. Prime Value emphasizes a stable, veteran portfolio management team and a broad multi-fund product suite across the market-cap spectrum.