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SXL
Southern Cross Media Group Ltd
Media
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Communication Services
About Southern Cross Media Group Ltd
SOURCE
ACTION
FUND MANAGER
DATE
31 Aug 2026
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Frequently asked questions about Southern Cross Media Group Ltd (ASX:SXL)
Frequently asked questions
Who is investing in Southern Cross Media Group Ltd (ASX:SXL)?
Fund managers including Sandon Capital and Spheria Asset Management have invested in Southern Cross Media Group Ltd (ASX:SXL).
What opportunities or catalysts do fund managers highlight for Southern Cross Media Group Ltd?
Sandon Capital, commenting around August 2025 when the shares traded near $0.85, highlighted a solid FY25 result with net profit up 239% on a depressed prior year, share gains in the key 25-54 demographic, continued (if moderating) growth in the LiSTNR digital app, and a stronger balance sheet following the divestment of the television assets, with management guiding to further earnings growth and solid free cash flow in FY26. Spheria Asset Management, commenting around September 2025 at about $0.90, was similarly positive on the underlying business, noting the reinstatement of dividends on strong free cash flow and debt reduction, and it went further to strongly support the newly announced Seven West Media merger as a source of $25-30 million in annual pre-tax cost synergies and a more diversified TV, audio and digital platform, seeing valuation upside for both SXL and SWM on low to mid-single-digit free cash flow multiples. Sandon itself, despite opposing the merger, still saw SXL's underlying "All about audio" strategy and improved cost position as a source of prior optimism, and by April 2026 it noted its shareholder campaign had already prompted the Chairman's planned retirement.
What are the key risks to the Southern Cross Media Group Ltd investment thesis, according to fund managers?
The dominant risk theme, from Sandon Capital across August 2025 through June 2026 (share price roughly $0.90 down to $0.51), was the proposed and then completed merger with Seven West Media, which it repeatedly called a "nil-premium reverse takeover" and "diworsification," objecting that the merged board and CEO would be SWM-controlled despite near-even ownership, that SXL shareholders were denied a vote due to what it viewed as an ASX listing-rule loophole, and that this reflected a broader failure of investor protections (drawing a parallel to James Hardie). Sandon also flagged a difficult, structurally declining TV advertising market cited by SWM and Nine at their AGMs, and by June 2026 SXL had cut FY26 revenue and EBITDA guidance materially (to $1,860-1,870m and $185-190m respectively) while launching an expanded cost-reduction program, underscoring ongoing earnings pressure. Sandon also noted its preference to see further debt paydown before large franking-credit returns to shareholders, implying balance sheet risk was still a live concern even before the merger news.
What is the short interest in Southern Cross Media Group Ltd (ASX:SXL)?
The short interest in Southern Cross Media Group Ltd (ASX:SXL) is 0.55% which makes it the 268th most shorted stock on the ASX. Of the 239.9M shares that Southern Cross Media Group Ltd has on issue, 1.3M have been sold short.
What does Southern Cross Media Group Ltd (ASX:SXL) do?
Southern Cross Media Group Ltd. is an Australian audio content creator and broadcaster based in South Melbourne. Founded in 2005, the company operates through three primary segments: Broadcast Radio, Digital Audio, and Television. Its Broadcast Radio division encompasses both metro and regional radio networks. The firm specializes in developing and distributing audio content across these platforms.